Custom Graphics & Logos

Shape your way to success!

A term often used out of context is 'graphic design'. Graphics are not photographs or clipart, they are images (text, colour, shapes etc) that have been created, not copied from somewhere else. A graphic design is the result of these graphics being placed in such a way as to create a specific design. The graphic design, logo, links and colour scheme of your front page creates the theme of the entire website and it is this theme that captures the viewer's attention and desire to navigate through your website for more information.

There are four principles to graphic design and they are: Contrast (difference) Repetition (using the same theme over and over again), Alignment (visual connection) and Proximity (placement of design elements). When all four concepts are applied to a design, it is far more effective.

We have a creative mind, keen observation skills and analytical thinking and that is what is needed to create a true GRAPHIC. Your first graphic to be done is your LOGO. It is the most important promotional tool for your business. Logos are personal and it may take a while, going through a number of ideas before you decide.

Think outside the square... it is refreshing!

Logos ...

A logo consists of two elements: A wordmark and a symbol. Several aspects need to be taken into consideration such as the shape and colour of your logo. Once that has been decided, your logo will appear on almost everything you do from letterheads to business cards, labels to signage, invoices, pens, clothing, calendars and more.

Your logo is a visual representation of everything your company stands for, it is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product.

Things to think about ...

  1. Be unique and clever - the image stands out from the rest.
  2. Understand your brand - the logo must reach a specific audience.
  3. Colour is key - sets the mood of your brand.
  4. Keep it easy and flexible - have a balanced combination
  5. Do not expect instant success - logos won’t become instantly iconic.
  6. Use online resources and tools - A website is a must!



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